Last updated: May 2026
What Is a Cookie?
A cookie is a small text file that is placed on your device – computer, tablet, or mobile phone – when you visit a website. Cookies are widely used by websites to make them work efficiently, remember your preferences, and provide information to the website owner about how the site is being used.
Cookies do not contain executable code and cannot be used to access your device or personal files. Some cookies are placed by the website you are visiting directly, and others are placed by third-party services operating on that website.
How We Use Cookies
We use cookies to make the Premier Ship Models website work properly, to remember your preferences, and to help us understand how visitors use our site so we can continue to improve it.
We do not use cookies to collect more information than we need, and we do not sell data collected via cookies to third parties.
Your Cookie Choices
When you first visit our website, you will be presented with a cookie consent banner asking you to accept or decline non-essential cookies. You can choose to accept all cookies, accept only certain categories, or decline non-essential cookies entirely.
You can update your cookie preferences at any time by clicking the cookie settings option available in the footer of our website.
Declining non-essential cookies will not prevent you from browsing the website or completing a purchase.
Cookie Categories
We use the following categories of cookies on our website:
Essential Cookies
These cookies are strictly necessary for the website to function and cannot be switched off. They are set in response to actions you take, such as logging in, adding items to your basket, or proceeding through checkout. Without these cookies, the website cannot operate correctly.
Essential cookies are always active and do not require your consent.
Examples of what essential cookies do on our site:
- Keep your shopping basket active while you browse
- Remember that you are logged in to your account
- Enable the checkout process to function correctly
- Support website security and fraud prevention
These cookies are set by Premier Ship Models and by WooCommerce, the ecommerce platform that powers our website.
Preference Cookies
These cookies allow the website to remember choices you have made – such as your preferred currency or language – so that we can provide a more personalised experience on your next visit.
These cookies require your consent.
Analytics and Performance Cookies
These cookies help us understand how visitors use our website. The information collected is used to improve the structure, content, and performance of our site over time.
We use two types of analytics on our website:
Website traffic analytics – we use Google Analytics to collect information about how visitors find and use our website, including which pages are visited most frequently, how long visitors spend on the site, and where visitors come from. Google Analytics collects data in an aggregated and anonymised form where possible. Your IP address may be collected but is handled in accordance with Google’ s current data practices. For more information, please visit www.google.com/policies/privacy.
If you do not wish to be tracked by Google Analytics across all websites, you can install the Google Analytics opt-out browser add-on.
Session recording and behaviour analytics – we use a session analytics tool to help us understand how customers navigate and interact with our website. This may include recording anonymised customer journeys, identifying where users encounter difficulties, and analysing click and scroll behaviour to improve the site experience. This tool is configured to automatically block and obscure any information entered into form fields, meaning personal details such as names, addresses, and payment information are never recorded or visible to us through this tool.
These cookies require your consent.
Marketing and Advertising Cookies
These cookies may be used to show you relevant advertising on other websites after you have visited ours, or to measure the effectiveness of our marketing campaigns. They are placed by third-party advertising networks and operate across multiple websites.
We may use marketing cookies where we run advertising campaigns. If you decline this cookie category, you may still see adverts for Premier Ship Models elsewhere online, but they will not be tailored to your browsing behaviour.
These cookies require your consent.
[PLACEHOLDER – Confirm which advertising or remarketing tools are active on the site, such as Google Ads or Meta pixel, and list them here once confirmed.]
Third-Party Cookies
Some cookies on our website are placed by third-party services rather than by Premier Ship Models directly. These third parties have their own privacy and cookie policies, and we encourage you to review them.
Third-party services that may place cookies on our site include:
| Service | Purpose | More information |
| Google Analytics | Website traffic analytics | policies.google.com |
| WooCommerce | Ecommerce platform – essential site functionality | woocommerce.com |
| Worldline | Payment processing | worldline.com |
| PayPal | Payment processing | paypal.com/privacy |
| YouTube / Vimeo | Embedded product videos | y outube.com/privacy / vimeo.com/privacy |
| Chatling | Live chat and customer support | chatling.ai |
| [Analytics tool] | Session recording and behaviour analytics | [PLACEHOLDER – add link once tool is confirmed] |
| [Advertising platform] | Marketing and remarketing | [PLACEHOLDER – confirm and add once tools are confirmed] |
Premier Ship Models does not control the cookies placed by these third parties and is not responsible for their content or privacy practices.
Payment Provider Cookies
When you proceed to checkout, our payment providers – Worldline and PayPal – may place their own cookies on your device to enable secure payment processing and fraud prevention. These cookies are essential to completing your transaction and are governed by the respective privacy policies of those providers.
Embedded Video Cookies
Our website may include embedded videos from YouTube or Vimeo. If you play an embedded video, those platforms may place cookies on your device to track video engagement and improve their services. These cookies are subject to the privacy policies of YouTube and Vimeo respectively. Where possible, we use privacy-enhanced embed settings to limit cookie activity until you choose to play a video.
Live Chat Cookies
Our website uses Chatling, an AI-assisted live chat tool, to provide customer support. Chatling may place cookies on your device to enable the chat function and remember previous interactions. For more information on how Chatling handles data, please visit chatling.ai.
Cookie Duration
Cookies vary in how long they remain on your device:
- Session cookies expire when you close your browser
- Persistent cookies remain on your device for a set period, which can range from a few days to several months depending on the cookie
[PLACEHOLDER – Once a full cookie audit has been completed, specific cookie names and expiry periods should be listed here or in a separate cookie table.]
Managing Cookies Through Your Browser
In addition to using our cookie consent tool, you can control and delete cookies through your browser settings. Most browsers allow you to:
- View which cookies are stored on your device
- Delete all cookies or specific cookies
- Block cookies from specific websites
- Block all third-party cookies
Please note that blocking essential cookies through your browser may affect the functionality of our website, including your ability to add items to your basket or complete a purchase.
For guidance on managing cookies in your browser, visit:
Cookies and Personal Data
Some cookies may collect or be associated with personal data, such as your IP address or browsing behaviour. Where this is the case, that data is handled in accordance with our Privacy Policy. For full details of how we collect, use, and protect your personal data, please refer to our Privacy Policy.
[Link to Privacy Policy]
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, the tools we work with, or our legal obligations. When we make changes, we will update the date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have any questions about how we use cookies, please contact us:
- Email: [INSERT PRIVACY CONTACT EMAIL]
- Post: Premier Ship Models Ltd, Unit 5a, The Enterprise Centre, Cranborne Road, Potters Bar, EN6 3DQ, UK
- Telephone: +44 208 447 1884
