Last updated: May 2026
1. Who We Are
Premier Ship Models Ltd is a UK-based specialist retailer and model-making company. We sell ready-made model ships, wooden model ship kits, RC model boats, display cases, and related products through our website. We also accept enquiries for bespoke and custom model commissions.
- Registered company name: Premier Ship Models Ltd
Registered company number: 04208528
- Registered office: Unit 5a, The Enterprise Centre, Cranborne Road, Potters Bar, EN6 3DQ, UK
- VAT registration number: GB 809 688 773
- Privacy contact email: INSERT PRIVACY/DATA CONTACT EMAIL
Premier Ship Models Ltd is the data controller for the personal data collected through this website. This means we are responsible for deciding how and why your personal data is used.
2. What Personal Data We Collect
Depending on how you interact with our website, we may collect the following types of personal data:
- Identity data – your name and, where provided, your company name
- Contact data – billing address, delivery address, email address, and telephone number
- Order data – details of products you have purchased or enquired about, order history, and order correspondence
- Payment data – transaction records. We do not store your full card details – please see Section 12
- Account data – username and password if you create a customer account on our website
- Communication data – emails, form submissions, phone call notes, and any other correspondence with us
- Marketing data – your preferences regarding receiving marketing from us and your subscription status
- Technical data – IP address, browser type and version, device type, pages visited, and other website usage information collected via cookies and analytics tools
- Fraud prevention data – information used to detect and prevent fraudulent transactions
3. How We Collect Personal Data
We collect personal data in the following ways:
Directly from you when you:
- Place an order on our website
- Create a customer account
- Submit a form on our website – including contact forms, enquiry forms, quiz forms, or any other form available on the site
- Sign up to our newsletter or email marketing
- Contact us by email or telephone
- Request a custom model commission
Automatically when you:
- Browse our website – technical and usage data is collected via cookies and analytics tools
From third parties including:
- Payment processors, who share transaction confirmation data with us
- Courier and delivery companies, who may share delivery status information
- Analytics providers, who provide aggregated website usage data
4. Why We Use Your Personal Data
We use your personal data for the following purposes:
| Purpose | Examples |
| Processing your order | Confirming your order, arranging payment, preparing your goods for dispatch |
| Taking payment | Processing card, PayPal, Google Pay, or bank transfer payments |
| Delivering your order | Passing your delivery address to our courier partners |
| Customer service | Responding to queries, handling complaints, managing returns and refunds |
| Fraud prevention | Verifying transactions and protecting against fraudulent activity |
| Legal and accounting obligations | Maintaining order and financial records as required by law |
| Improving our website | Analysing how customers use our website to improve performance and content |
| Marketing communications | Sending promotional emails where you have given permission or where we have a legitimate interest to do so |
| Custom order management | Managing the production, communication, and delivery of bespoke commissions |
5. Lawful Bases for Processing
Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following bases:
Contract – where processing is necessary to fulfil your order or respond to a pre-order enquiry. This covers order processing, payment, delivery, returns, and customer service.
Legal obligation – where we are required to process data to comply with UK law, including tax, accounting, and consumer protection obligations.
Legitimate interests – where processing is necessary for our legitimate business interests and does not override your rights. This includes fraud prevention, improving our website, and in some cases, direct marketing to existing customers.
Consent – where you have given us clear permission to process your data for a specific purpose, such as subscribing to our newsletter or accepting non- essential cookies. You may withdraw consent at any time – see Section 9.
6. Who We Share Your Personal Data With
We do not sell your personal data. We may share it with the following categories of third parties where necessary:
- Payment providers – Worldline and PayPal, for processing payments securely
- Courier and delivery companies – including FedEx, UPS, DHL, and other carriers, for delivering your order
- Website and ecommerce platform providers – INSERT PLATFORM, e.g.WooCommerce/WordPress hosting provider]
- IT, hosting, and support providers – companies that support the operation of our website and systems
- Email marketing providers – INSERT PROVIDER, e.g. Mailchimp, Klaviyo] where you have subscribed to our mailing list
- Analytics providers – INSERT PROVIDER, e.g. Google Analytics, PostHog] for website performance analysis
- CRM and customer service tools – INSERT PROVIDER, e.g. HubSpot] for managing customer communications
- Accountants and legal advisers – where required for financial, legal, or compliance purposes
- Regulatory authorities or law enforcement – where we are legally required to disclose information
All third parties we work with are required to handle your personal data securely and in accordance with applicable data protection law.
7. International Data Transfers
Some of the third-party service providers we use may be based outside the United Kingdom or may process data on servers located outside the UK or European Economic Area. Where this is the case, we take steps to ensure that Some of the third-party service providers we use may be based outside the United Kingdom or may process data on servers located outside the UK or European Economic Area. Where this is the case, we take steps to ensure that appropriate safeguards are in place to protect your personal data, in accordance with UK GDPR requirements.
These safeguards may include the use of UK adequacy decisions, standard contractual clauses approved by the Information Commissioner’s Office, or other legally recognised transfer mechanisms.
PLACEHOLDER Confirm which specific providers transfer data outside the UK/EEA and document the safeguards in place for each.]
8. How Long We Keep Your Personal Data
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
As a general guide:
- Order and transaction records are retained for a minimum of six years to comply with HMRC accounting and tax requirements
- Customer account data is retained for as long as your account remains active, and for a reasonable period afterwards in case of follow-up queries
- Marketing data is retained until you unsubscribe or withdraw consent, after which we will remove you from our active mailing list promptly
- Enquiry and contact data is retained for INSERT PERIOD] following resolution of the enquiry
- Fraud prevention data is retained for INSERT PERIOD] in line with our fraud prevention obligations
PLACEHOLDER Review and confirm specific retention periods internally and with your accountant or legal adviser.]
9. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of access – you can request a copy of the personal data we hold about you.
Right to correction – you can ask us to correct any inaccurate or incomplete personal data.
Right to erasure – you can ask us to delete your personal data in certain circumstances, such as where it is no longer needed for the purpose it was collected.
Right to restriction – you can ask us to restrict how we use your personal data in certain circumstances.
Right to object – you can object to us processing your personal data where we rely on legitimate interests as our lawful basis, including for direct marketing.
Right to data portability – you can ask us to provide your personal data in a structured, commonly used format so that it can be transferred to another provider.
Right to withdraw consent – where we rely on your consent to process personal data, you can withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing carried out before the withdrawal.
Right to complain – if you are unhappy with how we have handled your personal data, you have the right to complain to the Information Commissioner’s Office ICO , the UK supervisory authority for data protection.
- ICO website: www.ico.org.uk
- ICO helpline: 0303 123 1113
To exercise any of your rights, please contact us at INSERT PRIVACY CONTACT EMAIL . We will respond within one month of receiving your request.
10. Cookies and Analytics
Our website uses cookies and similar technologies to help us understand how visitors use the site and to improve your experience. This includes both essential cookies that the website needs to function and optional analytics or marketing cookies.
For full details of the cookies we use, what they do, and how to manage your preferences, please refer to our Cookie Policy.
Link to Cookie Policy]
11. Marketing Emails
We may send you promotional emails about our products, offers, and news where you have subscribed to our mailing list or where we have a legitimate interest to contact you as an existing customer.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email we send, or by contacting us directly at INSERT PRIVACY CONTACT EMAIL . We will process your request promptly.
We will never send you marketing emails without a lawful basis for doing so.
12. Payment Security
Payments made through our website are processed by trusted third-party payment providers, including Worldline and PayPal. These providers handle your payment details directly using their own secure, encrypted systems.
Premier Ship Models does not store your full card details. Payment transaction records are retained for accounting and fraud prevention purposes only.
For further information on how your payment data is handled, please see our Secure Payment page.
13. Children
Our website is intended for use by adults. We do not knowingly collect personal data from children under the age of 18. If you believe that a child has provided personal data to us without parental consent, please contact us and we will take steps to delete it promptly.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. When we make changes, we will update the date at the top of this page. We encourage you to review this policy periodically.
Your continued use of our website following any update constitutes acceptance of the revised policy. Where changes are significant, we will take reasonable steps to bring them to your attention.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
- Email: INSERT PRIVACY CONTACT EMAIL
- Post: Premier Ship Models Ltd, Unit 5a, The Enterprise Centre, Cranborne Road, Potters Bar, EN6 3DQ, UK
- Telephone: 44 208 447 1884
